Search Engine Optimisation, more commonly known by it’s acronym SEO, is the term given to growing visibility online in organic search engine results. SEO combines creative content and skilled technical elements in order to improve search rankings and boost traffic.
SEO goes hand in hand with Search Engine Marketing (SEM), it uses the same keyword research and planning, only you don’t have to pay for visibility. With SEO your visibility in search results (or in more simple terms, what page your website ends up on Google) relates to how valuable your page is to search engines. If your website has high quality content, lots of relevant keywords, and is extremely user friendly then chances are your website is going to do quite well and appear high up in search rankings.
At HYPERREAL, we build websites with SEO in mind. As part of our digital marketing subscriptions, websites we manage enjoy continuous SEO management and development. This includes ongoing keyword research and analysis, website improvements, search results tracking and monitoring, competitor analysis, and much more! We use accurate search data to help grow your organic traffic and get your website on the front page of Google.