Digital Marketing // HYPERREAL DESIGN // Digital Marketing Scotland

DIGITAL MARKETING

What We Offer

We offer unique digital marketing solutions for everyone; whether you’re a band looking for some exposure, a small business looking to grow your web presence, or an established organisation needing a complete digital marketing makeover.

At HYPERREAL our marketing motto is simple – real life but better. We work with what we’ve got, make it the best possible thing it can be, and stand out from the competition. We use a wide range of digital marketing tools and platforms to maximise reach and engagement. We use innovative and creative marketing campaigns to help build and strengthen brand loyalty, increase traffic and sales, and help people and businesses thrive online.

We help turn regular businesses into content creators and we show our clients how to tell their story online. We offer flexible digital marketing subscriptions at affordable prices, no long term commitment required!

Search Engine Marketing (SEM)

At HYPERREAL we like to take our digital marketing strategies right back to basics. Traditionally, search engine marketing (SEM) is the practice of promoting websites using paid advertising to increase their visibility in search results. This involves a great deal of keyword research and planning.

When we undertake a SEM project on behalf of a business we identify the target audience, analyse search trends, model traffic and click-through-rates based on specific budgets, and produce accurate forecasts for the future. We give our clients as much data as possible so they get to know their digital audience.

SEM doesn’t end with paid advertising, it involves saturating the internet with backlinks. This involves using internet directories (the modern day equivalent of the phone book) to create profiles that link visitors back to your website.

Social Media

Social media is no longer just a place to watch silly videos or share your thoughts with the world after a couple of glasses of wine. Social media platforms are fast becoming the most sophisticated digital marketing tools around.

Social Media platforms like Facebook, Instagram, Twitter, and Youtube run the world now whether we like it or not. However, it can be hard for people and businesses to know where to focus their attention and how to increase engagement with their content. At HYPERREAL we can turn those likes into sales or enquiries and really drive engagement online.

We work with our clients to identify what they hope to gain from social media and then we start to look at how we can go about achieving those goals. As standard we provide a full report on existing social media channels and how these can be improved.

For Premium and Elite Digital Marketing customers we integrate their social media channels to Hootsuite as standard. This powerful cross-platform content management system lets users post simultaneously across various channels and has a range of insight tools that allow you to monitor your performance.

Email Marketing

The good old fashioned email is still as important as ever when it comes to digital marketing. Creating a mailing list from customers (both new and old) can help drive repeat purchases, grow brand loyalty, and increase customer retention. At HYPERREAL we run email marketing campaigns using Mailchimp which lets us design branded emails which look spectacular in everyone’s inbox. Sign up for our mailing list below!

Search Engine Optimisation (SEO)

Search Engine Optimisation, more commonly known by it’s acronym SEO, is the term given to growing visibility online in organic search engine results. SEO combines creative content and skilled technical elements in order to improve search rankings and boost traffic.

SEO goes hand in hand with Search Engine Marketing (SEM), it uses the same keyword research and planning, only you don’t have to pay for visibility. With SEO your visibility in search results (or in more simple terms, what page your website ends up on Google) relates to how valuable your page is to search engines. If your website has high quality content, lots of relevant keywords, and is extremely user friendly then chances are your website is going to do quite well and appear high up in search rankings.

At HYPERREAL, we build websites with SEO in mind. As part of our digital marketing subscriptions, websites we manage enjoy continuous SEO management and development. This includes ongoing keyword research and analysis, website improvements, search results tracking and monitoring, competitor analysis, and much more! We use accurate search data to help grow your organic traffic and get your website on the front page of Google.

Adwords & PPC Advertising

Are you looking to get on the front page of Google? Pay-Per-Click Advertising can help you get direct traffic to your website. It can be a great way to reach customers who are already searching for your products and services.

At HYPERREAL we use extensive keyword planning, search forecasting, and historical search metrics to ensure that you get the best results from your paid advertising campaigns.

PPC Advertising can be cost effective, and done on a budget that suits you. With Google Ads you only pay when someone clicks on your advert and visits your website. This means you can increase traffic and sales without paying large sums of money up front.

Getting started with Google Ads and PPC Advertising can be confusing and costly if you don’t know what you’re doing, so let us take care of it for you! We offer AdWords Management as part of our Elite Digital Marketing Subscription but we are always happy to help our customers get started with PPC Advertising.

Guerrilla Marketing

Regular digital marketing failing to set you apart from your competition? Traditional marketing methods don’t match your brand? Want to make an impact fast? Talk to us about guerrilla marketing.

These type of campaigns are designed to get your business name out there in order to maximise reach and exposure, usually in the most unconventional ways. What we suggest for one business might not work for another, so these types of digital marketing campaigns are highly personalised and unique.

Digital Marketing Subscription

£ 50

/ Monthly

Basic Digital Marketing Strategy
Social Media Management
Basic SEO & Research
Basic Analytics & Tracking
Hootsuite Integration
Mailchimp Mailing List

£ 200

/ Monthly

Basic Features
Full Digital Marketing Strategy
Premium SEO & Research
Analytics & Tracking
Hootsuite Integration
Mailchimp Mailing List

£ 500

/ Monthly

Premium Features
AdWords Campaign Management
Advanced Analytics & Tracking
Advanced Market Research
Unlimited Support
Salesforce Integration